Vista Walkerhill Seoul Announces Vista Brand Campaign ‘VISTART’

• VISTART is Vista Walkerhill Seoul’s Trend-setting Strategy
• The VISTART ZONE & VISTART ROAD exhibitions introduce art trends and up-and-coming artists
• It’s all part of Vista Walkerhill Seoul’s constant endeavor to increase customer satisfaction and grow the brand.

As part of the Vista brand renewal campaign, Vista Walkerhill Seoul will be hosting the “VISTART” exhibition in the Vista Walkerhill lobby now through Oct. 31.

In keeping with the “Refreshing. Vividly.” brand concept, the Vista Walkerhill Seoul continues its efforts to provide guests with a regenerating escape that goes beyond the typical hotel stay by offering a new level of service. In accordance with these efforts, Vista delivers value by presenting new ideas and cultural events that customers can experience together.

VISTART is one of these strategies designed to strengthen the Vista Walkerhill Seoul brand image as a creative, trendsetting hotel.

In collaboration with monthly magazine “Design”, the hotel will discover new and emerging artists who are set to lead the domestic art world and to introduce the latest art trends in their work, providing guests with a creative travel experience.

[Photograph: Artist Gil, Jongsang derived inspiration from Vista Walkerhill Seoul for this current display in VISTART ZONE]

Near the entrance of Vista Walkerhill Seoul, in the area previously occupied by the “VR Zone,” the VISTART ZONE has been converted into a space will stimulate guests’ imagination. VISTART ZONE is designed to provide a memorable signature location for guests visiting Vista to energize. It is a uniquely “instagramable” photo space that is expected to contribute greatly to enhancing the reinvigoration of the brand.

The VISTART ZONE will first play host to the work of artist Gil Jong-sang (Park Kil-jong), who began his career as a furniture designer and branched out into other fields like interior design. He uses strong color and splashy ideas to create special work inspired structures which you can experience at Vista Walkerhill Seoul for a year.

[Photograph by VISTART ROAD in the lobby corridor of Vista Walkerhill]

Meanwhile VISTART ROAD will be in the corridor of the Vista Walkerhill Seoul lobby and play host to a group exhibition of up-and-coming artists. This creative area displaying a variety of artists’ perspectives foreshadow the future of the art world and further cements Vista’s brand image as a lifestyle hotel. It is also a strategy to increase Vista Walkerhill Seoul guest satisfaction. The exhibition of the VISTART ROAD will be held in association with “Union Art Fair,” which offers creative support and opportunities for about 100 talented young Korean artists, thereby helping live up to the Walkerhill social values (SV).

[Photo: Vista Walkerhill Seoul continues to be a trend-driven, creative hotel with its introduction the latest art trends through VISTART]

“Vista Walkerhill Seoul is transforming itself into a stimulating and energizing space for guests in keeping with our brand concept of “Refreshing, Vividly” said Kim Chul-ho, executive director of the Walkerhill Hotel Business Department. “Part of this is our VISTART campaign, which will provide an experience unique to the Vista Walkerhill Seoul and further enhance guest awareness and satisfaction with Vista’s new branding.”

[Photo: Guests admiring the group exhibition of up-and-coming artists on display at VISTART ROAD, in the lobby corridor of Vista Walkerhill Seoul.]

To commemorate the VISTART exhibition Vista Walkerhill Seoul has prepared a VISTART room package. The VISTART room package, available during weekdays and holidays from July 24 until the end of the year & includes a one-night stay in a Vista Deluxe Room, access to Vivid Hour, breakfast at The Buffet, the indoor swimming pool and the use of fitness centers as well as free admission to the rooftop space, SKYARD. Guests will also receive custom-made Vista-brand insulated tumbler from Corksicle. The price starts at KRW 285,000 won for two adults.

For more information and reservations for the VISTART room package, please call +82-2-455-5000 or visit the official Vista Walkerhill Seoul website (www.vistawalkerhillseoul.com).